Search Engine Optimisation – The Basics and What SEO Is

SEO Audit
What’s Search Engine Optimisation (SEO)?

So some people have been talking about Search engine optimization (SEO for short) and not many people will realize it or what it does and why it is crucial. Basically SEO is a type of technique used main in web design to improve a websites SERP (search engine page) for extra traffic. As you know improving the position of your respective website on major search engines can have a huge impact on your business or website. In case your business or website is at the top of a major search results I.e. Google, Bing and Yahoo, when people search for something chances they would click your web site. It is said that no less than 50% of all people who hunt for something always go through the top result since it is at the top and considered the best. So how do people get to be at search engine and with people searching several things what for anybody who is at the top for?

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How do you decide the right search term?

The most important thing before trying to access the top of a search engine could be the search term you want to be at the top for. An advanced web design company then trying to find to the top of a google search for the search term sport or cars will be ridiculous. I know that is the bit obvious when you think about it sport is searched 4,090,000 time per month, cars is searched 1,220,000 per month and web design is searched 301,000 a month. They may be searched more frequently than web design but it isn’t relevant and you would be misleading individuals who search for the search term sport or cars as well as the odds are they wont want web design and wont get back to your website again. So if you feel a web design company would web page design be the best search term to target? Yes and no. Yes because that is the highest search term for web page design but no as there is a lot of competition. If your web design company is at the top of a search engine for web design then they would get a lot of customers that i’m sure they would know a good deal about search engine optimisation and also around the scene for years. When you search web page design roughly 500,000,000 results surface. The odds you are going to even get on the first page of a google search for web design is highly unlikely so we must narrow down your main keyword key phrase.

How do you narrow down a search term to benefit you?

When narrowing down a search term there are a lot of things to think about. Do you wish to target a specific area? Do you need to attract customers having a budget or with unlimited money to pay? To narrow down your search term, plan what you need to get out of it and concentrate on a specific audience. if you’re a web design company operating out of Nottingham and you want to be the very best in that area then Web Design Nottingham would be a perfect keyword. Exactly why is because people looking for web design in the Nottingham area are more inclined web design Nottingham. Even though Web Design In Nottingham sounds better only 73 people finder for this per month where as Web Design Nottingham is searched 2,400 times a month. 2,400 is a large drop from 301,000 however the competition has dropped from 500,000,000 to 534,000. Your competition ratio for web design 1:1661 search’s per result where as web design Nottingham has a competition ratio of 1:225 searches per result. Not only is the competition better but the people who would search this greater level of more likely to want a web development company than to study it or understand it. There are many different options of narrowing your pursuit term down as an example you sell cars we all know a huge search term though if you only sell a certain car second hand I.e. Ford Focus Second Hand then making Ford Focus Second Hand your main search term means for your niche 1,900 people each month looking for that product.

Opted for search term so now how will you get to the top?

This is actually the quite possibly the hardest part of search engine optimisation and is also one of the most time consuming. You have decided what your pursuit term or keyphrases are now you need to get up of a search engine to the term. There are a huge selection of factors to consider when performing search engine optimization but I shall only cover the basic’s, in case you are wanting to get proper results i quickly would recommend seeing a professional SEO company or even a web design company what perform search engine marketing. I will only review 5 important factors which anyone can perform performing.

Factor 1 – Fresh Content

Search engines love new, original and fresh content. Don’t duplicate other artists work or make an effort to copy what they have done, produce your own ideas and write your individual content and you will do a lot. Remember to include your search phrases (known as keywords and will also be explained more over the following factor) so the search engines can recognise what your articles is all about and then thought we would pull it up when someone search’s it. It is better to invest hours on one page than spend A few minutes copy and pasting someone else’s hard work. Duplicate content is where you copy someone’s content and pass it well as your own. Search engines index all pages on the internet that they come across and when they find you have copied someone’s content they’ll mark your website down and will also struggle to get on top of the first page. If you regularly update your content search engines will discover this and it shall only be employed in your favour (so long as its relevant) and improve your position.

Factor 2 – Keyword Density

Keyword density is yet another important factor to ranking on top of a search engine. A keyword is really a search term so to keep your same theme as earlier the hunt term I spoke about was web design Nottingham therefore web design Nottingham would be my main keyword. The density of an keyword is the percentage of many times the keywords come in comparison to others. Including all the words in view (and meta data factor 3) and locating the percentage of your keywords can be a very time-consuming act and extremely difficult to get accurate. How ever there are numerous tools out there that may do this for you and the majority of them are free so quickly flicking through the internet should help you find the various tools you need.

There is no set density in which your keyword should appear for a search engine to pick up on but you’ll find guidelines. Some people think between 2-4% is the right amount where as other think 4-6% is the best. This is all just a few opinion and all what matters is that your keywords stand out to both search engines like yahoo and readers. Don’t spam your content with keywords as a search engine will mark you down just for this and should you attain the top of a search engine men and women will not be able to understand it try not to be funny about placing them, you can’t be to careful otherwise the search engines may not pick up on what you need your search term being. I always like to make certain I mention my keyword in the begging just because of my personal beliefs of what searching engine’s algorithm is nevertheless the more content you’re writing and the more skilled you feel at search engine optimisation, you also will have your opinions on what works better than others.

Factor 3 – Meta Data

Things become a bit more complex no but those who have gotten to this point want to know , is more than capable of understanding it. Meta info is the title, description and keywords a reader wont see however a search engine will. Some web design software’s come with add ons to make it easy to input meta data but if not and you are experienced with HTML then you can still input this in yourself. The meta title is basically a title of the webpage you are writing. This should be no more than 60 letters and it doesn’t have to make sense. As an example the home page of a website design companies meta title might read “Web Design Nottingham – Web page design | Web Designers” or something along that effect. It is not quite understandable or a sentence but a search engine would see this and understand these are words of importance as well as what the content is about.

As soon as the Meta Title there is the Meta Description that’s longer and should be understandable to readers as some engines like google display this every time a result comes back to the searcher. This should be at most 160 words and may include your keywords again. It might read “We are the number one web design company in Nottingham. Our company offers the best web design around and……” such like. The final piece of Meta Details are the Meta Keywords. This is when you should place all keywords you want to be indexed for by a search engine and it should read as being a list with a comma separating all keywords. Again for a web design company it may well look like “web design, web designers, web design Nottingham….” and the like. There is no set mount of methods many you can add however don’t advice spamming it with the help of excessive keywords and just enter each keyword once.

Factor 4 – Back Links

A back link is surely an internal link derived from one of web page to another both on your own domain. The reason for this is when a search engine lands on one-time your web pages it will scan and index that web page. It cannot scan and index another webpage in your domain if there is not link from that page. For instance (all links utilize a semi colon and not a full colon to avoid actual link’s) “http;//” features a link on it to “http;//” therefore google search can scan and index “http;//” an spot the link. It will then click this link to “http;//” and index the exact same thing. This is important because if just one of your web pages is indexed, the rest of your pages wont appear when someone searches and you will be depending on people finding your website and flicking through your entire pages for your site to get noticed. Another thing to think of as well is how are you going to link from page to page? This could all be done with a niche site map but you can have some on page links that can improve your SERP by linking keywords to pages which have been optimised for that keyword. Say an internet page has been optimised for website design, the keyword density and meta data includes web page design then why not link the term web design from one page online design page?

Factor 5 – Keywords And External linking

Anchor text is the words which are linked to a link. Sounds a lttle bit confusing but instead of a one of the links reading “please feel free to click this link for web design “http;//” you could invariably place the link therefore it read “please feel free to click this site for web design” linking the term web design to “http;//”. Again with website design software and add on’s that is made easy but if its in HTML you’d utilize “< href=” website “>keyword” and this would link your keyword to a website.

The reason for achieving this is that you are telling a search engine what the link is. When the anchor text is web design and the content on the net page you are linking to is optimised for web site design the a search engine will rank you higher and index it for the search term web design. This does not get you to the top of the search engines straight away and one link wont do this but to show the effectiveness of links just search click here. If you search click the link it takes you to an Adobe Reader download page. The real reason for this is loads of people link the word click here to that website as it is a useful tool that people may need to view somethings.

It doesn’t stop there

In terms of search engine optimisation there are countless other ranking factors i have not mentioned. It is possible to go off and study more SEO techniques but this could take years to understand and as the internet is continuously growing and expanding I recommend you leave SEO to the experts as if you don’t completely understand search engine optimisation you may make things worse on your website. However should you wish to study it better there are loads of websites on the market and plenty of other articles and resources search for but SEO techniques aren’t coded in stone and other people can have different opinions.

The best way to learn search engine optimisation techniques would be to test them out and see what work for you but it can be a long process plus it does take time. Don’t go with a company that advertise a page 1 rank on all search engines like yahoo within days because not possible. If a company do claim this then they are more than likely on about a ad words campaign which can be completely different to search engines engine optimisation and doesn’t offer the same results in addition to being expensive.


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